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Sustainable Development is a blueprint to achieve a better and more sustainable future for all, while addressing the global challenges related to poverty, inequality, climate change, environmental degradation, peace and justice. Sustainability is being internalized in almost every sector, including the fashion and textiles sector. This industry is an important driver of Indian economy, impacting fashion and our lifestyles, meeting domestic requirements, creating sizeable employment and export opportunities. The sector is, however, inherently unsustainable, often with negative impacts on the environment due to high demand and speedy production. The clothing brands, organizations, industries and fashion conscious personalities are coming forward to uphold sustainability of the environment and slowly moving towards more sustainable practices and sources of fabric (e.g. EcoVero, Hemp, Bamboo fibre, Coir, Ramie fibres), setting new trends in the fashion industry. Network for Certification and Conservation of Forests (NCCF), a not for profit organization of India, is actively engaged in diverse conservation activities including, development of globally benchmarked and India specific sustainability certification standards for various constituents of our natural resource base, as its core working area. Through a campaign, Forest for Fashion- India, NCCF intend to sensitize the designers and fashion brands aware about sourcing sustainable and alternative raw materials (fibres) from sustainably managed and certified forests, impacts of deforestation due to use of dissolving pulps, and to encourage the industry to use only sustainable materials in their supply chain. NCCF is committed to collaborate with the key and supporting stakeholders from the fashion industry including the raw material suppliers, retailers, manufacturers, packaging units, fashion and design institutes, central ministries, state governments, corporates , experts and many more to sensitize and spread awareness about sourcing and use of certified forest fibres. Many stakeholders and members of industry and industry associations have expressed interest in the Forests for Fashion Campaign.
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