“Prithvi Manthan, the 2nd Churning”  an audio-visual by Mrs Susmita Das, a veteran musical artist and singer, on conservation of environment , launched on the eve of World Environment Day, 5th June 2021. 

World Environment Day is celebrated every year on 5th June to raise awareness for conservation of environment, forests  and biodiversity. The theme for the year 2021 is “Ecosystem Restoration” marking the beginning of the UN Decade on Ecosystem Restoration 2021-2030. It is a global call for action to massively scale up restoration reviving hundreds of millions of hectares, covering terrestrial as well as aquatic ecosystems. 

NCCF is contributing its bit for sustainable management of natural resources , through its various  Sustainability Certification Standards, which have great potential to contribute towards achieving SDG goals, sustainable forest management, our international commitments for climate action, biodiversity conservation and land restoration. NCCF welcomes the launch of an audio-visual “ Prithvi Manthan, the 2nd Churning” 

*Pruthvi Manthan* (Skimming of the Earth): Is an analogy for over exploitation of natural resources to meet our greed and unsustainable lifestyle. In the process like ‘Halaahal’ in Samudra Manthan, Green House Gases and Pollutants are deadly by-products, which has grown to such proportions that the very existence of humankind now stands jeopardized. Divine intervention of Lord Shiva is beseeched to absorb these poisons or give us collective and individual strength to imbibe this venom that has been our own creation. 

*The lyrics*: 
द्रव्य पिपासु नित्य निरंतर करते पृथ्वी मंथन  
इसके कारण खतरे में है अपना मानव जीवन 
उद्योग क्रांति , इस पृथ्वी पर कैसा संकट लाई  
लोभ और लालच ने कैसी मति भरमाई 
हम सबकी जीवन शैली से संकट गहराया है  
धरणी और धरणीधर पर गहरा संकट आया है 
बढ़ते उद्योगों से फैल रहा है रोज़ प्रदूषण 
नहीं रहा है गंगाजल भी पहले जैसा निर्मल 
हे गंगाधर हम सबका तुम जल्दी बनो सहारा 
सागर मंथन विष को तुमने अपने कंठ उतारा 
पृथ्वी मंथन के विष को भी अपने कंठ उतारो  
या फिर हमको इस विष को पीने का शक्ति दो… 

The audio-visual can be accessed at: